Top 5 Photo and Video Apps on iOS in New Zealand, Q1 2025

In the first quarter of 2025, the photo and video app category on iOS in New Zealand showcased some interesting trends. Here's a closer look at the top five apps in this category.

CapCut - Video Editor experienced fluctuations in weekly revenue, peaking at approximately $20.4K in mid-March. Downloads saw a decline, starting at 9.5K in early January and tapering to around 3.8K by the end of March. Active users remained relatively stable, with a slight increase towards the end of the quarter, reaching about 112K.

Instagram had a steady revenue stream with a slight dip towards the end of March, ending at roughly $2.9K. Weekly downloads decreased gradually from 4.5K to 2.6K over the quarter. Active users hovered around 270K, maintaining a consistent user base.

YouTube showed significant revenue growth, peaking at over $97K in mid-March. Downloads decreased from 4.7K to 2.4K, while active users remained stable at approximately 1.5M throughout the quarter.

Canva: AI Photo & Video Editor saw a steady increase in revenue, reaching around $13.2K in late February. Downloads were consistent, ranging from 2.4K to 3.1K. Active users saw a slight upward trend, ending the quarter at approximately 30.9K.

Snapchat maintained a consistent revenue stream, peaking at $38.1K in late February. Downloads decreased from 3.5K to 2.1K, while active users remained steady around 520K, with a slight increase in mid-March.

These insights, based on Sensor Tower data, provide a snapshot of the market dynamics for these leading apps. For more detailed analysis, visit Sensor Tower's platform.